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What is Video production?

Video production is the practice of creating video by shooting images (videography), and creating combinations and reductions of parts of the video in live production and post-production (video editing). In most cases the captured video will be listed on the most current electronic media like SD cards. Video tape capture has become obsolete and solid state storage is reserved for just that, storage. It's the equal of filmmaking, but with images recorded digitally instead of on film stock.

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Practically, video creation is the service and art of creating content and delivering a finished movie product. This can include production of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can range in size. Examples include:

Shooting techniques and styles include:

  • Using a tripod for a locked-down, stable shot;
  • hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to portray natural movement
  • incorporating various camera angles like the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
  • on a jib or crane that smoothly soars to varying heights as seen from the finale of the film Grease;
  • using a Steadicam for smooth movement as the camera operator incorporates moving cinematic techniques like moving through chambers, as seen in The Shining.


Video Production Process

Video production is basically the entire process of developing a video. Whether it is a short film, a full-length movie, business advertising video, tv commercial, music video, or other type of film, the process may vary a little with the particulars, but the general process is basically the same. The basic process can be broken down into three subcategories.

  • Pre-production
  • Production
  • Post-production

These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the film is released to the public. In this article, we'll try to supply you with the clear definition of video production by explaining the entire process of video production.

3 Chief Stages of Video Production

1. Pre-production

This is the planning phase. There'll be no recording during this process, just preparation.

  • An idea is formed
  • The script is written
  • The cast is chosen
  • The sound and video team members are chosen

Scene locations are selected, the script is revised and more info edited if needed, and a summary more info of the entire recording process is made.
There are lots of additional factors that have to be reviewed as well. Proper lighting for each scene is critical.

2. Production

Once all the cast and crew have been hired, and the script has been edited and approved, the actual manufacturing process can begin. Crew and cast members travel to each location, and each scene is taken until it is satisfactory. Then everyone will move to the next scene. This process repeats until each scene in the movie was shot. After each scene has been properly shot, it's time to move on to another stage of post-production.

3. Post-production

Post-production covers all activities that are performed after the actual shooting of the movie was completed. This includes merging each scene, syncing audio and video, editing audio and video, and adding special effects.

Professional Video Production

There are many businesses that provide video production as a service. This permits companies and individuals that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than just a man with a camera. The video has to be distributed and targeted correctly, or the video will only reach a few of possible customers. A video describing a general summary of your goods and/or services is great if you have a stand-out market, but if you have competition, your movie has to demonstrate the potential customer why they should choose your company over your competitor's company. Because of this, you might achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the correct platforms to reach the maximum number of people who may be interested in your business's services.

For professional video production contact Busyboy Productions at www.busyboyproductions.com




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